As with many stations of that era, the spacious studios allowed for live performances by the big bands and orchestras of the day.

It was also an affiliate of the CBS Radio Network, airing its dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio".

On February 5, 1954, the company founded the only commercial television station to call the Berkshires home, with WMGT Channel 19.

It transitioned to talk radio in the 1990s formerly carried New York Yankees games, as well as local sports broadcasts.

[5] It also airs some CBS Sports Radio programming, including Jim Rome and Doug Gottlieb.