Owned by the Beasley Broadcast Group, the station serves Greater Boston and much of surrounding New England, including portions of the Portsmouth and Providence radio markets.

WKOX-FM was the Boston area's first FM top 40 station featuring live disc jockeys, including hosts Bill Thomas, Brother Bill Heizer, FM Douglas, program director Dick Stevens, John Leisher, Al Fraser, J. William Charles, with Ken McKay and Jim Conlee.

WVBF debuted a morning show in 1981 hosted by the team of Loren Owens and Wally Brine; eventually joined on-air by character actor/parody musician Tom Doyle, newscaster Lauren Beckham Falcone, traffic reporter Hank Morse and producer Brian "Lung Boy" Bell.

Arbitron diary confusion with television station WCVB-TV (as "L" and "V" could read similar in handwriting) led to WCLB changing its call sign to WKLB in 1995.

The station continues to emphasize the 1970s and 1980s, but also plays some well-known 1990s hits and two 1960s songs: Van Morrison's "Brown Eyed Girl" and Norman Greenbaum's "Spirit in the Sky" (although the latter was released as a single in the US in early 1970).

Bob Bronson, formerly of WLTW in New York City and WZID in Manchester, was teamed up with Loren and Wally holdovers Lauren Beckham Falcone and Brian Bell.

In October 2022, Beasley Media made many staff cuts across the country, with WROR morning show producer Brian Bell and midday host Julie Devereaux being let go.

[15] From 2007 through 2011, WROR would switch to an all Christmas music format throughout the holiday season;[16][17][18] the station would also air a nightly call-in program for children hosted by "Santa Claus".

The station may be best known for its former morning team, Loren Owens and Wally Brine, co-starring Tom Doyle who contributed character voices and parody songs, along with Lauren Beckham Falcone reporting news and Hank Morse with traffic, and produced by Brian "Lung Boy" Bell.

WROR now has "The ROR Morning Show" as its wake-up program, hosted by Bob Bronson (formerly with WLTW New York City and WZID Manchester, New Hampshire) joined by Lauren Beckham Falcone as co-host and Brian Bell as producer.

Subsequently, on Friday, October 8, 2022, Brian Bell was laid off along with afternoon DJ/Host, Julie Devereaux, in a cost cutting measure by the parent company of WROR, Beasley Media.

At least one listener has found the show offensive, as heard on the first Men from Maine CD (sold during the holiday season to raise money for charity).

Offended by the humor poking fun at her home state, a woman called the station, threatening to continue protesting the show until it is taken off the air.

Other Townie Tunes include: (used as a promotion to win a free Butterball turkey for Thanksgiving) (later rewritten as "No More Number 5") (promotional song for "Wheel of Meat" giveaway) "We Are Family" by Sister Sledge "I Just Want to Celebrate" by Rare Earth "Shining Star" by Earth, Wind & Fire "Don't Bring Me Down" by Electric Light Orchestra "Gostkowsi The Kicker" (during the 2013 ALDS, ALCS, and World Series)