WBVR-FM (106.3 MHz) is a country music–formatted radio station licensed to Horse Cave, Kentucky, United States, and serving the Bowling Green area.
The station's studios, shared with Brownsville–licensed WKLX and Glasgow–licensed WPTQ (also owned by Seven Mountains Media), are located on McIntosh Street near US 231 on the south side of Bowling Green.
WHHT's country music format was relocated to the 103.7 FM frequency, which that station previously broadcast on from 1991 through 1998; WPTQ and its classic rock programming would replace WOVO on 105.3.
[10] On November 18, 2024, WOVO dropped its hot adult contemporary format and began stunting with Christmas music, branded as "North Pole Radio".
On January 10, 2025, 106.3 became WBVR-FM, and began simulcasting on WBVR (1490 AM and 94.5 FM), replacing oldies station WBGN; the WOVO call sign moved to 96.7.