The format and moniker and WLTM call letters were previously held locally on 94.9, which flipped to country music as "94.9 the Bull" and adopted new callsign WUBL two days earlier.

In March 2007, WLTM became the new home of Paul Harvey in Atlanta after a two-year stint on WYAY-FM "Eagle 106.7".

[15] On September 6, 2010, WWLG started simulcasting rhythmic CHR sister station WWVA-FM 105.7, in effort to increase its overall market coverage, mostly in the southern parts of the Atlanta metropolitan area.

The last songs on "The Legend" were "If We Make It Through December" by Merle Haggard and Linda Ronstadt's "When Will I Be Loved", which was then cut in the middle with "Let's Get It Started" by The Black Eyed Peas, launching the simulcast.

[17] On March 28, 2013, at 11:00 a.m., due to low ratings most likely caused by Power 96-1's launch in August 2012, WWVA/WWLG began stunting with a loop of "What's the Frequency, Kenneth" and "Radio Song" by R.E.M.

Just after Noon, the stations became "Radio 105-7", with an alternative rock format similar to 92.9 Dave FM and 99X, which both flipped in late 2012.

"The Beat" launched with 10,000 songs in a row, and began carrying The Breakfast Club (which had previously been heard on W233BF) in morning drive starting December 5.

The flip made the pair the fourth current-based hip hop station in the market, the other three being WVEE, WHTA and the aforementioned W233BF.

On May 4, 2020, iHeart moved the "Beat" moniker, airstaff, and urban format to WBZY (105.3 FM), as that signal has a larger coverage area than 96.7.