On June 9, 2014, Women's World Broadcasting announced it would turn over operation of country music "South 107" to Cox Media Group via an LMA.

In early May 2012, it applied to move to the WCCV FM 91.7 tower on Mullinax Mountain between Euharlee and Wax, Georgia, due west of Cartersville and southeast of Rome.

A construction permit issued for W296BB allowed it to move to the WSB-TV 39 (DTV 2.1 & 2.2) TV tower over Freedom Parkway just east of downtown Atlanta, increasing it from 13 to the maximum 250 watts, and using a directional antenna with a major null toward the northwest so as to reduce RF interference to WTSH.

The main indication is static, most often occurring around southeastern Cobb county, near the Chattahoochee River and the northwestern part of the Perimeter (I-285 around Atlanta).

This is due to the two stations being around the same signal strength in this area, and the numerous hills, which causes the relative levels of the two to rapidly oscillate back and forth (picket-fencing) when travelling at freeway speeds.

The zone of RF interference moves hourly and daily based on weather and overnight temperature inversions, which affect radio propagation, especially over the longer distance from the main station.

Given broadcast callsign W254CF, it also listed WTSH-FM as its primary station, and still shows a location with the city limits just northwest of downtown Rome along Martha Berry Highway (U.S. 27 and Georgia 1).