WCCN AM's signal is additionally relayed full-time over low-power translator W253CN (98.5 FM), also licensed to Neillsville.

The stations operated as one program service airing country music until 1992, when the FM flipped to a rock format and the AM to adult standards.

On December 15, 1956, Central Wisconsin Broadcasting, Inc., filed with the Federal Communications Commission (FCC) to establish a new radio station in Neillsville.

[11] Central Wisconsin Broadcasting planned to locate the WCCN stations inside the pavilion and add a basement as part of reassembly.

In 1966, a 16-foot (4.9 m)-tall replica of a Holstein cow, named "Chatty Belle", was erected by Central Wisconsin Broadcasting for the Clark County Fair and then moved near the pavilion.

[11] Howard Sturtz Jr. sold his remaining interest in the WCCN stations and Central Wisconsin Broadcasting to J. Wayne Grap in 1976; the sale allowed Stultz to focus on his orchestra.

With a high debt load from overpaying for the business, Grap split the stations into separate program services in 1992.