The station is currently owned by Midwest Communications and features an all-local lineup, with Fox News Radio updates and forecasts provided by WLUK-TV in Green Bay.

The station's format and call letters moved to a new frequency licensed to Sheboygan Falls at 106.5 on April 4, 1997, to make room for country station WBFM on 93.7, moving towards an automated soft rock format, and was also the pre-WLKN home of Delilah.

[4] Until the second week of 2015 the station carried the syndicated Bob & Tom for their morning show with local news cut-ins, before deciding to switch to a nearly fully non-syndicated schedule outside of non-critical periods.

Except for weeknights, where Nikki Sixx's Sixx Sense is aired, along with the Sunday night shows Rock Recall and hardDrive, all station programming is either originated locally from Sheboygan either live or recorded for overnight shifts, or voicetracked from other Midwest stations in Green Bay and Wausau.

The station also is used to carry play-by-play from either the Packers or Brewers radio networks for the Sheboygan area in case of a conflict between the two teams on WHBL.