In 1985 Donald "Doc" Benson, then-owner of WMKC-FM/WIDG-AM in St. Ignace, obtained the CP (Construction Permit) for a new FM in Cadillac at 107.1.
Cadillac previously had a WITW (now WLXV) and Doc reportedly believed he could capitalize on the "good will" of the other station's calls and came up with WYTW.
It was called Y-107 and ran satellite adult contemporary music for a short period, but the station was unable to make enough money to pay its expenses.
In 1989 WYTW changed to WCKC ("Cadillac KC Country") and simulcast with WMKC and WIDG.
On September 29, 2016, at 4PM, WCKC split from its simulcast with WGFN and WCHY and launched its own classic rock format as "107.1 The Drive".