The station is owned by Armada Media Corporation, through licensee AMC Partners Escanaba, LLC (d.b.a.

The tower itself sits atop a slight hill giving the antenna an average height above local terrain (HAAT) of 130 meters (430 ft).

The antenna broadcasts at an effective radiated power (ERP) of 50,000 watts giving the station an approximate radial coverage distance of 45 miles (72 km) under typical atmospheric conditions.

The station was created in 2005 under the ownership of Radioactive, LLC (a holding company owned by Randy Michaels).

Shortly before beginning on-air operations, the station changed its callsign to WUPF on August 7, 2008.