Licensed to Greensboro, North Carolina, United States, the station serves the Piedmont Triad area.

Dusty Dunn, Bob Dayton, Scott Derringer, John "Johnny C" Coffman and other DJs played a mix of music that might have included Led Zeppelin, Otis Redding, The Drifters and Janis Joplin.

Dees left WCOG and worked at WTOB in Winston-Salem and WKIX in Raleigh, when those stations were owned by Southern Broadcasting.

[citation needed] A few years later, WGLD changed to satellite-delivered oldies;[8] in 1989, this gave way to an adult standards format provided by the AM Only service.

WCOG added an FM translator at 105.3 in December 2021, call sign W287GD licensed to Greensboro, North Carolina.