The station is currently owned by Granite City Broadcasting and features programming from Salem Communications.
Prior to the most recent change, the station played a mix of contemporary and classic country.
[4] A Construction Permit for the expanded band station, also in Mount Airy, was assigned the callsign WLHJ on November 10, 1997.
[5] A switch to oldies took place on April 6, 2011, after news director Mark Brown asked listeners what music they would like to hear.
A poll was conducted, and the listeners voted overwhelmingly for the switch to a "pop oldies" format, dubbed "Granite City Gold.