It was a beautiful music format, playing quarter hour sweeps of mostly soft instrumental cover versions of popular songs.
[5] In September 1973, WIRK-FM ended its oldies programming and flipped to country music with live, local disc jockeys: Barry Grant mornings, Randy Marsh middays, Dave Roberts afternoons and “Country Gene” Evans evenings.
[6] By 1978, it ranked in the top 10 most-listened-to country music stations in the United States, in terms of its share of local listeners.
[8] A year later, it entered into an agreement with actor Burt Reynolds to build a remote studio at his horse ranch in Jupiter and broadcast from it from 10 a.m. to 3 p.m.
[14] Dean Goodman folded Palm Beach Broadcasting into another radio holding, Digity, upon the latter's purchase of NextMedia in 2013.
[16] After having been an adult contemporary station since 1992 (when the original WEAT-FM flipped from easy listening), Hubbard transitioned WEAT to classic hits in 2019, reducing overlap with co-owned WRMF.