Over the next few years, WEGO began airing local newscasts, in addition to the Associated Press wire stories and the T-N News Network.
In 1960, The Tribune sold WEGO to the Suburban Radio Group of Belmont, North Carolina, which began the station's greatest period of growth and popularity.
In 1961, WEGO-FM was launched, and a few years later, General Manager Jim Keel renamed it WPEG, the call sign of a newly acquired SRG station in Winston-Salem.
Other popular announcers on the station during this period included Bob Raiford, Jack Becknell, Chief Engineer Ken Kennedy and Richard Irwin.
Popular announcers on the station in these years included Jay Driggers, John Stiles, Bill Biggerstaff, Gary Walker and Dick Reid Norwood.
While the transmitter remained at the Highway 29 location, Hicks moved the studios of the station to 70 Cabarrus Avenue West, three blocks from downtown Concord.
For several years ending in 2008, WEGO aired the "Stardust" adult standards format from ABC Radio, which later called itself "Timeless" and emphasized soft oldies.
[2] The format changed back to adult standards as WEGO began simulcasting Rock Hill, South Carolina station WAVO.
[3] WEGO closed its Concord studio and ended all of the station's local programming, except church services, which could no longer be aired live.
[5] "The Bob and Mark Show" and "The Trading Post," plus other community-oriented programming, including sports, re-appeared on the Radio Free Cabarrus web site.
A local morning show began April 2, hosted by Mac McCoy, who once did traffic reports on WBT in Charlotte under the monicker of Jeff Pilot and as Magic 96.1's Sky King.
WTIX began simulcasting the oldies format of WSAT in Salisbury, with local news, sports and information for an area that will also include Concord and Kannapolis.