WFRG-FM (104.3 MHz), branded as Big Frog 104, is a country music radio station licensed to Utica, New York.

In 1976 the station changed callsigns to WKGW and began airing an adult contemporary format under the name KG-104 then Magic 104.

In 1989, now-sister station WLZW switched to an adult contemporary format, and toppled KG-104 from its market-leader status.

The country music format now heard on WFRG actually began on 95.9 FM (then 96.1 (now WODZ)) as "96 Frog".

The improved signal strength was so popular that, following the bankruptcy and shutdown of WKFM, the station applied for a frequency reassignment.