Licensed to Gainesville, Georgia, United States, the station serves the northern section of the Atlanta metropolitan area.

[2] It is currently owned by Jwj Properties, Inc. and features programming from Westwood One.

[5] It was owned by Gainesville Broadcasters, with Henry H. Estes serving as the General Manager.

WGGA was awarded the 550 frequency, a position lower on the dial and able to cover much of Northern Georgia.

WGGA switched to a sports format, featuring programming from the ESPN Radio Network.