WGIV (1370 kHz) is a commercial AM radio station licensed to Pineville, North Carolina, and serving the Charlotte metropolitan area.
[2] The current incarnation of WGIV started as daytimer WLTC in the late 1940s, and was licensed to serve Gastonia.
Shortly afterwards, WGIV would relocate their tower to a location southwest of Uptown Charlotte, and would be relicensed to Pineville.
The station competed against WPEG, which had not had a competitor since December 2010, when Rhythmic-formatted WIBT flipped to a more Mainstream Top 40 direction.
WGIV received new competition in August 2015, when WQNC relaunched their hip hop-intensive mainstream urban format.