WUKS

With 100,000-watt WZFX the only urban contemporary station in the Fayetteville market since 1990, "The Flava" would play the hottest new artists mixed with old school.

Later that year, Beasley Media Group purchased WYRU and WLRD from Lumbee Regional Development Association for about $1.2 million.

[6] On August 11, 1997, WLRD became Kiss 107.7, playing a more adult version of urban contemporary known as "The Touch," with artists such as Al Green, Whitney Houston, Patti LaBelle, and Earth, Wind and Fire.

[7] The station changed its call letters to WUKS, increased its power to 25,000 watts, and added Tom Joyner in the mornings.

Later, Kiss added live DJs and, for a while, moved in an adult contemporary direction with George Michael, Dave Koz, The Temptations, Bobby Womack, The Chi-Lites, Babyface, and Kenny G.[8] In the spring of 2008, midday host Omega Jones, and afternoon host Jae McKrae, and Calvin P in the evening held their positions respectively.

"[9] Beasley said the new sound "targets men and women, ages 25 to 54, with a blend of rhythm-and-blues, funk and early hip-hop from the 1970s to today's hits.

On April 1, 2021, WUKS shifted their format to current-based urban adult contemporary, branded as "107.7 Jamz" with "Smooth R&B and Old School".