WHHL

WHHL (104.1 FM "HOT 104-1") is a commercial radio station licensed to Hazelwood, Missouri, and serving the Greater St. Louis area.

The station's transmitter at the time was located north of the city (near Jerseyville), which was a partial hindrance to any chance for success in the market for the next 21⁄2 decades, despite later moving to a tower on Douglas Road in Florissant, Missouri.

They began targeting St. Louis in September 1985 as country music station WKKX ("Kix 104 FM"), and owned by Shelly Davis' Gateway Radio Partners.

[9][10][11][12] On June 25, 1998, at 3 p.m., WALC flipped to active rock as "Extreme Radio 104.1" and the WXTM-FM call letters (which were both adopted July 15, 1998).

[14] On September 24, 2000, at 2 p.m., after playing "Fade to Black" by Metallica, and after Emmis purchased KPNT (and moved Stern to that station), WXTM flipped to All-80s Hits as WMLL ("104.1 The Mall").

[23][24][25][26][27][28] The station specialized in "Music with Class" as they called it, playing classic standards singers such as Frank Sinatra, Dean Martin and Bobby Darin, along with more modern 'crooners' such as Rod Stewart and Michael Bublé.

In September 2005, after 18 months of subpar ratings and low advertising revenues, Emmis announced they would sell WRDA to Radio One, for $20 million.