KFTK-FM (97.1 MHz) is a commercial radio station licensed to Florissant, Missouri, and serving the Greater St. Louis area.
One of the original owners was Harlan "Grant" Horton, a longtime St. Louis broadcaster at KSD, WRTH, KMOX, KXOK and WEW.
In 1998, Frischling sold KXOK to the Sinclair Broadcast Group, which owned ABC affiliate KDNL-TV, along with radio stations KPNT, WVRV, WIL-FM, and KIHT.
To celebrate Mark McGwire hitting 70 home runs, the station launched by playing 7,000 songs in a row without commercials or DJ interruption.
[7] Despite signal issues, the station enjoyed the most success seen on the frequency to that date as a competitor to Emmis Communications' KSHE, at times beating them in the overall ratings.
Other KXOK DJs included Tom O'Keefe (middays), Jason Mack (afternoons), and Michelle Matthews (evenings).
The station began with a standard 1960s-1970s classic rock format, but evolved to playing a heavy amount of 1980s hair bands.
[9] Initially, the station focused on a female audience, which included such syndicated personalities as Bob and Sheri, Dr. Joy Browne, Clark Howard, Dr. Laura, Phil Hendrie, Rhona at Night, Loveline, and John and Jeff, as well as local host Dave Glover.
Failing to reach much of an audience, the station shifted toward more political talk in 2002, adding such syndicated hosts as Don Imus, Bill O'Reilly, and Sean Hannity.
The station briefly changed its name to "97-1 the Link...Real Life Radio", but soon returned to the "FM Talk" moniker.