All three stations are owned by Dickey Broadcasting, with studios adjacent to Truist Park in Cobb County.

In earlier years (as WIGO), the station was a black talk-formatted station with studios located on the west side of the city, and well before that (as WAKE), a well-known rock station, with studios at the Georgian Terrace Hotel on Peachtree Street in downtown Atlanta, and previously, initially was WBGE.

WIFN is also used as an alternate station for Braves coverage in the event of a conflict.

Originally as WBGE then as WAKE (now assigned to a station in Valparaiso, Indiana), it broadcast from the Georgian Terrace Hotel.

"WIFN" was previously on a station in nearby Macon, Georgia, which is now WLXF 105.5 there.