The station's broadcast is held C. Steve Hegwood, through licensee Core Communicators North LLC.

This DJ-less broadcast automation continued until around 1:00 AM on January 4, when it switched to an equally wide variety of non-Christmas music, ranging from modern country to Lady Gaga.

On January 17, the station switched to a recording of a heartbeat, with announcements every two minutes that the new format would finally begin the next morning.

The FCC granted WIPK its broadcast license on January 27, 2012, after it had already been operating under automatic program test authority for the two months prior.

Previously, WIPK had submitted complaints of RF interference caused by W233BF, as had WFDR-FM 94.5 on the other side of Atlanta.