[2] Its studios and offices are located in Colony Square on Peachtree Street in Midtown Atlanta, along with its sister stations WAOK, WSTR and WZGC.

It created enough interest among the student body that the Georgia Board of Regents obtained a construction permit and license for its own station at the university, WRAS-FM.

Plough management believed the music programmed by the Georgia State students could become a profitable commercial format if presented professionally.

In October 1976, Schering-Plough recognized Atlanta's growing middle-class African-American market by changing WPLO-FM to urban contemporary under the "V-103" moniker and new call sign WVEE.

When disco fever cooled, WVEE-FM returned to the urban contemporary, and became one of the Atlanta radio market's top stations under the leadership of program director Scotty Andrews.

On January 1, 1988, WVEE-FM was sold, along with other DKM-owned properties in Baltimore, Denver, Springfield, Lincoln, Akron, Dayton, and Dallas, for $200 million to The Summit Communications Group, Inc.

In March 1995, Summit sold its interests in WVEE FM and WAOK AM to Granum Communications, Inc., owned by Herbert W. McCord, Peter Ferrara, and Michael Weinstein.

In 2000, V-103, after many years of operating as an urban contemporary station that only played R&B and classic soul throughout the day and only played hip hop music during early evening hours, added hip-hop music full-time to compete with WHTA ("Hot 97.5", now "Hot 107.9") and WALR-FM (Kiss 104.7, now Kiss 104.1), and to appeal more to the 18-34 demographic alongside the original 25-54 demo.

Since autumn 2006, WVEE had aired an HD Radio digital subchannel for playing urban adult contemporary (specifically neo-soul) music, with no branding other than "V-103 HD-2".

During late night hours from Sunday through Thursday, the station airs slow jams from current and old school R&B and soul songs during its Quiet Storm program.

On Saturday mornings and Sunday afternoons, the station airs a show dedicated exclusively to classic and contemporary soul music (particularly neo-soul).

While the show has almost always been local, it was briefly syndicated to Baltimore (Ski's adopted hometown) on sister station WXYV, as well as in Charleston, South Carolina.

Ski was a former host on WXYV (then known as V103) before relocating to Atlanta in 1998, after a two-year stint at rival Baltimore urban station WERQ.

[18] As for Frank Ski, he continues to reside in the Atlanta region although he returned to radio as afternoon host for Washington, D.C. station WHUR until August 2015.

[19] On February 13, 2018, Frank Ski returned to host mornings alongside Wanda Smith and comedian Joe "Miss Sophia" McIntosh.