WJIM-FM (97.5 MHz, "975 Now FM") is a radio station in Lansing, Michigan, broadcasting a top 40 (CHR) format.
For over three decades, WJIM-FM broadcast an easy listening/beautiful music format, which evolved during the early 1990s into a soft adult contemporary sound.
The change came days after WIBM dropped its longtime oldies format in favor of country to compete with WITL-FM.
WJIM-FM stepped in to fill the Top 40 void in the market two days later, as "Oldies 97.5" signed off with Don McLean's "American Pie" at 10 a.m. on September 15 and "The New 97-5" (usually just called "97.5, Lansing's New Hit Music Station") debuted in its place.
Longtime "Oldies 97.5" morning man Rich Michaels moved to sister station WMMQ.