Weekdays begin with "The Steve Gruber Show," heard on WJIM since March 2012 and also airing on other stations around the state via the Michigan Talk Network.
Late mornings feature "Michigan's Big Show starring Michael Patrick Shiels".
WJIM is the Lansing outlet for Michigan State University's Spartan Sports Network, airing all MSU football and basketball games.
[5] In 1941, as part of the North American Regional Broadcasting Agreement (NARBA), WJIM moved to 1240 kHz with 250 watts.
In July 1941, WJIM was issued an FCC construction permit for a new commercial FM station with the call sign W77XL.
From the 1950s through the 80s, WJIM had a full service middle of the road format and was an NBC Radio News network affiliate.
But as music listening shifted to FM radio in the 1980s, WJIM added more talk shows, including NBC Talknet.
On August 30, 2013, a deal was announced in which Townsquare would acquire 53 Cumulus Media stations, including WJIM, for $238 million.