It broadcasts a hot adult contemporary format and is owned by Townsquare Media, along with sister stations WCHR-FM, WOBM, WOBM-FM, and WJLK.

Originally destined to be WDJT at 104.3, by November 1946 the call letters had changed to WJLK, to honor J. Lyle Kinmonth, the former publisher of the Press, who died the previous year.

The station occupied the top floor of the Asbury Park Press building, with two studios in addition to the transmitter cabinet and the control room, operated by the announcer / disk-jockey.

Remaining floor space was devoted to a small lobby and reception area and desk, the station manager's office, the station engineer's office, a small studio for the assistant engineer's recording of transcriptions and tape cartridge announcements and advertisements, and desks for radio management and announcing staff as well as for radio advertising staff.

Robert E. McAllen, an on-air personality in the early 1970s, devised a new format with its emphasis on adult contemporary music with block programming at night, playing top 40, oldies, or talk.

For a time, WJLK-AM-FM subscribed to the automated "Hit Parade" music service, where the songs were announced by a prerecorded voice, with live newscasts around the clock from the Asbury Park Press newsroom.

The sale had been ordered by the FCC in exchange for allowing The Asbury Park Press to buy two Trenton stations, WBUD (1260 AM) and WKXW-FM (101.5), for $12.1 million.

From 1997 through May 2002, 94.3 The Point was one of the five stations referred to as Nassau Broadcasting Partner's "Shore Group" under the leadership of Vice President and general manager Don Dalesio.

Also in 2009, WJLK lost part of its Ocean County coverage area due to the power increase of co-channel radio station WIBG-FM in Avalon.

Since this time, WJLK's signal has become mostly un-listenable south of Forked River while WIBG-FM serves the Manahawkin, Long Beach Island and Tuckerton areas.

WJLK began simulcasting on WOBM (1160 AM) and its FM translator on 104.1 on July 10, 2023, expanding the station's coverage of northern Ocean County.