WJMR-FM (98.3 MHz) is an urban adult contemporary radio station serving the Milwaukee, Wisconsin, area.

[2] WZMF was sold and went silent on March 23, 1979, after playing its last three songs: "Not to Touch the Earth" by The Doors, "American Pie" by Don McLean, and the National Anthem by Jimi Hendrix.

The station returned to the air in May 1979 with an easy listening format as WXJY (Joy FM 98).

The station stayed at 106.9 FM until December 12, 2000, when current owner Saga Communications moved WJMR's format and call letters to 98.3 in a swap with WFMR.

This was done primarily to put WJMR's on a signal that more effectively covered the urban areas of Milwaukee, and to target WFMR toward the western and northern suburbs.