In addition, the extremely popular "Telephone Time" (a local live listener call-in show) was aired from 9-10 a.m. M-S. in which callers could advertise personal items for sale or looking to purchase.
WJPD AM-FM would not be simulcast on Sunday mornings, as both AM and FM stations carried a number of local church services and specialized music programming.
WJPD was also a Milwaukee Brewers and Green Bay Packers network station, along with NMU Wildcat game broadcasts.
This live, locally oriented, programming continued through the early 1990s, until private ownership sold WJPD AM & FM to a nationwide media conglomerate.
BIG Country 92.3 WJPD has long been the dominant station in Marquette County, maintaining a 33 share in the latest County-by-County ratings.