Owned by Allen Media Group, the station maintains studios on Lapeer Road in Flint, with offices and a second newsroom for the Tri-Cities in Saginaw.

As part of the winning bid for the license, the station had to produce several hours of original local programming each day for ten years.

Goodwill Stations merged with Capital Cities Broadcasting in 1964, but WJRT-TV was spun off to Poole Broadcasting (owned by John Poole, a former Capital Cities stockholder) because the merged company was one VHF station over the Federal Communications Commission (FCC) ownership limit of the time.

[5] In 1978, WJRT along with the rest of Poole Broadcasting (which included WPRI-TV in Providence, Rhode Island, and WTEN in Albany, New York) were sold to Knight Ridder.

In October 1988, the company placed its eight broadcast television stations up for sale to reduce debt and to pay a major purchase.

[12] Soon after ABC purchased WJRT, the station returned to the top of the Mid-Michigan ratings for prime time, where it remains today.

[16] On July 24, 2014, SJL announced that it would sell WJRT and WTVG again, this time to Gray Television, for $128 million—a value higher than that of their original sale to ABC.

As Meredith was the owner of WNEM-TV and both stations rank among the top four in terms of total viewers, Gray intended to keep WNEM and sell WJRT to a third party.

[20][21] As part of the winning bid for the license, the station had to produce original local programming several hours a day for 10 years.

[24] Also in September, Gray TV stations including WJRT began carrying Full Court Press hosted by Greta Van Susteren.

[25] WJRT's news director Jim Bleicher and General Manager Tom Bryson either retired or left the station after the sale was announced.

[23] Harris later returned to WJRT on May 3, 2011, reporting from a homeland security training conference in Grand Rapids for the station's evening newscast.

MSNBC host Rachel Maddow aired the segment on her show the next day and defended Camp while attacking Ryan's answers.

[30] Fox News Channel host Brian Kilmeade took the opposite stance by defending Ryan and saying Camp asked "gotcha questions".

[4][14] After the return to VHF, viewers who had installed UHF receiving antennas during the transition period had the signal compromised.