The stations are owned and operated by the Mid-South Public Communications Foundation, a non-profit organization governed by a board of trustees composed of volunteers.

[6] That facility served the television and radio stations for 30 years until November 2009, when they moved into custom-designed all-digital studios, located in the Memphis suburb of Cordova.

Next, the board set its sights on Tennessee's largest city without any public radio service, Jackson, and in 1990 started a repeater, WKNP.

[9] Eventually, however, with the great expansion of public radio news and talk programming in the late 1990s, MSPCF decided to take advantage of it by splitting the network into two.

Meanwhile, the Dyersburg and Senatobia frequencies carried news, talk, and information shows from various public radio packagers and the BBC instead.

In early 2007, WKNO/MSPCF sold the Senatobia and Dyersburg stations, WKNA and WKNQ, to religious broadcasters, with the American Family Association buying WKNA for the American Family Radio talk network (currently WMSB), and the Educational Media Foundation buying WKNQ for its K-Love CCM network (currently WZKV-FM).

He stated that WKNA's signal, for example, was barely listenable in northern Mississippi outside of a small radius, one factor that led to the sale of the frequencies.

[10] After the sale, WKNO/WKNP reconfigured its schedule to conform to national expectations for public radio stations, while still providing significant hours of classical music.