On June 6, 1972, WSOQ-FM adopted a separate call sign from its AM sister and became WEZG-FM, reflecting its easy listening format.

[4] Sky sold the stations in 1985 to Lorenz Broadcasting Company of Buffalo, who split them into separate formats; WEZG-FM continued with a more upbeat, soft adult contemporary sound.

[10] Raide, Levine, and Frank Toce bought WEZG-FM and WNSS (the former WEZG AM) in 1993 and immediately assumed control under a time brokerage agreement.

[11] On October 25, WEZG-FM became WKRL-FM and began simulcasting WKLL as K-Rock, touting itself as "the station 95X"—WAQX-FM, which Levine had helped build in the late 1970s—"used to be".

Levine touted the fact that costs increased 20 percent with WKRL-FM in the fold but the revenue base tripled.

Route 76, operating WKLL under a time brokerage agreement, installed an adult standards format which was to be simulcast with WTLB.

[18] The three K-Rock transmitters serve an area running from Utica in the east to Oswego in the west, with Syracuse in the middle.