WKSZ

The station was positioned as a contemporary hit radio, putting it in direct competition with Midwest Communications' heritage Top 40/CHR, WIXX.

[7][8][9][10] The move to hot AC, however, backfired for Woodward, as WKSZ's listener share sank to at or near the bottom of the Arbitron ratings in the Green Bay market.

In February 2006, Midwest Communications dropped WLYD's rhythmic format in favor of adult hits (as WZBY).

[14][15] They remained until September 2017, when they were let go and replaced with former WIXX personalities Jake Kelly and Tanner Jay, who returned to Green Bay after two years at WKTI-FM in Milwaukee.

[17][18] In January 2024, Woodward announced that Katie Schurk and Nick Vitrano, also formerly of WIXX, would join as co-hosts following the expiration of their non-compete clauses in June.