WIXX broadcasts from studios located on Bellevue Street in the Green Bay suburb of Bellevue, and transmits from a tower on Scray Hill in the Brown County town of Ledgeview, sharing a site with WBAY-TV, WPNE-TV, and WPNE-FM.

The well-financed Norbertines were interested in complementing their existing stations in the Green Bay market, WBAY radio (AM 1360) and WBAY-TV (channel 2).

[3] Even after their split in 1975, the radio and TV stations would continue to be housed at 115 South Jefferson Street in downtown Green Bay until 2008, when WIXX, WTAQ (which flipped back to its original callsign from WGEE in 2003), and their Midwest sister stations would move to new facilities in Bellevue, next to the transmitter facility of Midwest-owned WNFL.

By the time the Norbertines sold WIXX, the station had adopted an Album-Oriented Rock (AOR) format.

[8] WIXX also benefits from the long reach of its 101.1 FM signal, which can be regularly received as far north as Michigan's Upper Peninsula and as far south as Milwaukee.