The station broadcasts a diverse offering of music along with locally produced entertainment and talk programs.
At the end of the 1965–66 school year in Spring 1966, WVSU-AM changed its call letters to WOLF-AM to reflect the university's mascot, the Wolf Pack.
The station moved to the basement of the Danna Student Center beneath the Orleans Room's kitchen.
At the start of the 1968–69 school year in fall 1968, WOLF-AM changed its call letters to WLDC-AM naming it after the Loyola Department of Communications.
During the late 1960s, the radio program "Pulse" aired from 9:00 p.m. to midnight on Sundays which included popular music and interviews on local and campus-wide news.
[2] On November 28, 1971, WLDC-AM returns on the air under the moniker "Renaissance Radio" with double its previous reception power and a new format that included Top 40, jazz, soul, progressive, and classical.
The station also played throughout the Danna Center daily from 11:30 a.m. – 1:30 p.m. and from 4:30 p.m. – 6:00 p.m.[3] In February 1972, Renaissance Radio WLDC-AM, began broadcasting evening re-runs of radio serials including The Adventures of Superman, The Weird Circle, The Shadow, Buck Rogers, The Strange Dr. Weird, The Whistler, and I Love a Mystery.
[4] Other programs that aired starting in 1972 were Howard Cosell and the WLDC interview program Sessions on Sundays at 9:00 p.m.[5] In February 1972, WLDC-AM begins broadcasting to a third college in the New Orleans area, Xavier University of Louisiana for which the station began to play more music from black artists.
Since Loyola also owned WWL-AM and FM until 1989, this would have run up against the fact that it was then against FCC regulations for one owner to have two or more broadcast radio stations on the same band in the same market.
On December 26, 1980, WWL-FM became WAJY JOY 102 and then became KLMG Magic 102, both airing an adult contemporary radio format.
WWL-FM currently also owned by Entercom Communications would return to the airwaves at 105.3 MHz in April 2006 simulcasting WWL's signal after previously doing so on August 29, 2005, when then WKZN's transmitter was damaged because of Hurricane Katrina.
Shortly after the storm, the station switched to WKBU as Bayou 105.3 airing a classic rock radio format.
Then in April 2006, WTKL was moved to an Internet webcast and WWL-FM would return to the airwaves on 105.3 MHz simulcasting WWL's signal in an effort to increase listenership within office buildings or other places where AM broadcasting could not penetrate.
During the 1970s, Loyola University New Orleans owned KATC-TV in Lafayette, Louisiana as the area's ABC affiliate and WWL-TV's sister station.
Crescent City Radio does not run a news operation and focuses on airing music content.
The Music Industry Studies Program also shoots interviews, in-studio sessions, and holds classes in the studio.
During the 1970s, KATC-TV, Channel 3 in Lafayette, Louisiana was owned by Loyola University New Orleans and was WWL-TV's sister station.
Channel 3 was then sold in 1998 to Cordillera Communications, the television unit of the Evening Post Publishing Company.
Broadcasting began on March 26, 1973, at noon broadcasting a 15-minute newscast only to five monitors on channel 2 in the Danna Center dining hall known as the A la Carte, with an additional monitor added later to the contract dining hall, also known as the Orleans and St. Charles Rooms respectively through closed-circuit television.
The creation of the television station was part of the originals aims of the communications department since it was established in the spring of 1967.
On Tuesdays, the "Music and Drama Show" would air with cultural and entertainment news along with student performances.
WLDC-TV and the broadcasting sequence from the School of Mass Communication Archived 2011-07-16 at the Wayback Machine were eliminated along with the broadcasting faculty during the Pathways program after Hurricane Katrina in 2005 when the university cut funding for many programs and fired faculty, many before their tenure, due to the university's assumption that enrollment would go down after Hurricane Katrina, which displaced students for half an academic year.
It was typical for the Office of Residential Life to send out polls via e-mail to all its residents in all dormitories (except Cabra Hall) asking which movies should air the following month.
Other radio formats that air on programs include, Latin Top 40 pop, Rock en Español, K-pop, and J-pop.
Stingers aired on the station include, "You're rolling down the river with Crescent City Radio dot com", which is related to the Mississippi River, which runs through New Orleans, "Get your fill of musical gumbo on Crescent City Radio dot com" relates to Louisiana's typical stew of gumbo, and another stinger aired is, "You're listening to Crescent City Radio, its music for your mind", which includes the station's motto.
In Spanish, the station's stinger is "Estas escuchando Crescent City Radio, es música para tus oídos".
With a bi-directional audio link with the nearby recording studio facilities, the station is able to feature high quality live performances.
The radio station has a public lounge area overlooking St. Charles Avenue where visitors may see on-air talent live inside the studio through a soundproof glass barrier.