WLMV

WLMV (1480 AM), branded as "La Movida 94.5 & 1480", is a radio station serving the Madison, Wisconsin area.

Owned by Mid-West Family Broadcasting, the station airs local Spanish language music and talk programming, along with national news breaks from CNN en Español Radio.

The station's construction permit was briefly assigned the call letters WVOW, which were changed on August 20, 1947, to WISC.

One restriction is that the FCC has generally required paired original and expanded band stations to remain under common ownership.

When WTDY's move to 1670 AM became permanent in 2002, Mid-West Family Broadcasting rechristened 1480 AM as WLMV, attracting a rapidly growing Latino audience in Madison as the market's first full-time Spanish-language station (and one of only two such stations in the market, with WTTN joining ESPN Deportes in 2009 until 2017).