WWQM-FM

WWQM-FM (106.3 MHz) is a radio station licensed to Middleton, Wisconsin and serving the Madison area.

WMAD-AM became WWQM ("15Q") in 1976, running an automated oldies format featured PAMS jingles, while WMAD-FM adopted its own country format, though competitor WTSO continually beat it in the ratings, forcing WMAD-FM to drop Country for Top 40 rock in 1978.

WMAD adopted the WWQM call letters in 1978, running a live-assist format using TM Programming Stereo Rock.

The 106.7 frequency was previously home to Rhythmic Top 40 station WJQM, which moved to 93.1 FM (and displaced the classic rock-formatted WHLK[4]) to accommodate the Q106 simulcast.

[5][6] After Sebastian departed the station in Summer 2011, new program director Fletcher Keyes gradually reversed the format back to contemporary mainstream country.