The stations are owned by Stuart Epperson, Jr. and Stuart Epperson, Sr., through licensee Truth Broadcasting Corporation, and serve the Piedmont Triad of North Carolina, including the Greensboro/Winston-Salem/High Point media market.

[2] The call sign WLOE was chosen to highlight the phrase "Wonderful Land Of Eden", which was a 19th-century historical description of the area coined by William Byrd during his exploration of the region.

Use of the term pre-dates the establishment of the current city of Eden, as WLOE was originally licensed to the town of Leaksville, North Carolina, which along with the towns of Draper and Spray merged into Eden in 1967.

The WLOE studios and transmitter were originally located just outside Leaksville, in the town of Spray, North Carolina, "...on the busy Boulevard..." as it was often referred to on the air.

[citation needed] WLOE-FM eventually changed its call sign to WEAF-FM.