WLOS maintains studios on Technology Drive (near I-26/US 74) in Asheville and a transmitter on Mount Pisgah in Haywood County, North Carolina.
[5] WSKY had withdrawn by August 1953, as had the Community Television Company,[6] but Asheville tax attorney William W. Orr then filed in October, bringing the field back up to three contenders for channel 13.
[7] In December 1953, the field cleared, and Orr and the Citizen-Times Company withdrew their applications to allow WLOS to get the construction permit; the latter received an option to buy stock in Skyway, though it was cautioned that such would require additional FCC approval.
Civic groups favored the location and claimed it was the only site in the mountainous area from which the station could provide regional coverage; others derided what they felt as the commercialization of the well-known summit.
[12] By July 1954, work was under way on the Mount Pisgah transmitter facility, and a September 18 start date goal had been set;[13] WLOS-TV had signed for affiliation with ABC and the DuMont Television Network.
[16] Local programming was immediately planned, including shows for housewives, children, and teenagers; the WLOS radio stations also occupied the Battle House.
[17] The Mount Pisgah transmitter site gave the station a wide coverage area; pre-launch advertising boasted of having the highest antenna in the South and a signal that reached Johnson City, Tennessee.
[22] On March 1, 1958, Wolfson's company, Wometco Enterprises, announced it had reached a deal to buy Britt's stock in Skyway Broadcasting and thus assume majority ownership of the WLOS stations.
[23] The FCC approved the transaction in August,[24] and upon closure, several WTVJ employees moved to Asheville to help manage WLOS radio and television.
[35] AnchorMedia, associated with the Robert M. Bass Group, acquired WLOS-TV for $50 million in 1987 after two attempts had been made in the preceding year to purchase the station from KKR.
[39] The FCC denied an outright sale, citing the stations' overlapping coverage areas,[40] but AnchorMedia continued to negotiate a simulcast agreement with WAXA's existing ownership.
[53] The station then secured space in the Biltmore Park commercial development south of downtown Asheville, with the first broadcasts from the new studio taking place in December 2000.
[60] As the major station based in Asheville, WLOS has traditionally focused its regional news coverage on western North Carolina, where it achieves higher ratings than its competitors.
[72] It had intended to do so on February 17, even after the federal government moved the deadline back four months, but general manager Jack Connors explained that the FCC would have also required the station's analog translators, many of them serving mountainous areas shaded from Mount Pisgah by terrain, to be switched off at that time.