Notable programming includes a "Five at Five" feature on weekday evenings with five songs in the same theme, and the syndicated call-in and request show Delilah.

WISC-AM-FM were owned by Radio Wisconsin, Inc., with offices in the Commercial State Bank Building.

To gain a younger audience, WISM-FM flipped to soft rock as "Movin' Easy 98 FM".

The all-holiday music format in Madison is heard on iHeartMedia’s 92.1 WXXM, Audacy’s 105.1 WMHX and non-commercial Christian Contemporary station 102.5 WNWC-FM, owned by the University of Northwestern – St. Paul.

WMGN only switches to all-Christmas music a few days before December 25, calling it "The 98 Hours of Christmas", tying in its dial position.