[2] WMTX serves as the primary Emergency Alert System station for the Tampa Bay area.

WMTX has an effective radiated power (ERP) of 100,000 watts, its transmitter site is off Rhodine Road in Riverview.

In the late 1960s, WDAE-FM flipped to beautiful music, airing quarter-hour sweeps of mostly instrumental cover versions of popular songs, as well as Broadway and Hollywood show tunes.

In 1982, the station flipped from beautiful music to adult contemporary and the call sign changed to WIQI ("W-101").

During the "Kiss" era, the station was the home of the popular, locally syndicated Mason Dixon Morning Show.

In recent years, WDUV has been flipping to Christmas music earlier than WMTX and have soared in the ratings.

On December 17, 2007, WMTX-HD2 dropped the soft AC format to introduce the LGBTQ-oriented "Pride Radio" service, featuring dance and rhythmic hits.

On June 3, 2016, WMTX-HD2 shifted its format to classic hits, still branded as "Thunder Tampa Bay".

[14] On December 13, 2016, WMTX-HD2 flipped to classic hip hop as "Throwback 94.5 & 105.9", complementing urban contemporary sister station WBTP.