The station is owned by Neal Ardman of NIA Broadcasting, Inc. Its studios are on Howard Avenue in West Tampa.
WTMP uses a directional antenna with a three-tower array, from its transmitter location on Cavacade Drive in Egypt Lake.
Even after a format change to rhythmic oldies, the FM station did not do well due to its rimshot signal, so it ended up as a simulcast of WTMP a year later.
The rimshot signal, which barely reaches the Hillsborough County line from its transmitter southeast of Brooksville, also couldn't be moved closer to Tampa or upgraded with changes to the tower or transmitter power, due to interference issues with other stations broadcasting on 96.1 and nearby frequencies.
[9] On October 1, 2022, WTMP added a translator at 92.9 MHz to boost its coverage into downtown Tampa on the FM dial.
The network had been absent from Tampa Bay after WDAE, which had previously aired its nighttime and weekend programming, dropped it in December 2024.