Varner's reputation in the community as a respected Christian aided in his winning election to the position of Indiana borough mayor in 1989.

Despite his highly successful program on WDAD, Varner for many years aspired to buy or build a radio station in his hometown that would serve the conservative Christian community on a full-time basis.

Nevertheless, The Christian Witness pressed onward and was able to secure a hilltop location on Coolspring Road, right at the Indiana borough limit.

The Christian Witness was able to choose 105 Coolspring Road (to match the assigned frequency) as the address for the undeveloped parcel of land, and local petroleum distributor William G. Satterlee provided the gift of a studio building (two converted mobile homes) for the new station.

Funding also had to be secured to pay Doug Varner Sound Company a modest fee for their excellent engineering and development work and to provide for the overall tower and antenna construction, as well as the transmitter installation.