The stations share studios on Northwest 80th Boulevard (along I-75/SR 93) in Gainesville; WNBW's transmitter is located on Southwest 30th Avenue near Newberry.

In June 2008, WGFL announced that it would be launching a new digital-only television station on September 8, utilizing a construction permit that had been filed for in 1996 as analog channel 29 and approved in 2005.

[3][4] On that date, WNBW began regular programming, bringing local NBC service back to Gainesville since WCJB-TV switched its affiliation from the network to ABC in 1973.

It holds rights to enforce blackouts on out-of-market stations carrying NBC and syndicated programming such as WESH in Orlando, which originally served Gainesville and Ocala as the de facto affiliate.

The lawsuit, filed by AT&T, alleged that MPS Media failed to negotiate for retransmission consent in good faith for the stations.

[13] WGFL and WNBW simulcast CBS 4 News, which produced 6 and 11 p.m. newscasts for the Gainesville area and cut-ins during the stations' respective national morning shows.