Licensed to West Point, Georgia, United States, the station is owned by San Antonio–based iHeartMedia, through licensee iHM Licenses, LLC, and features programming from Fox Sports Radio.

On October 7, 1994, the station changed its call sign to WCJM, then on February 23, 1996, switched back to WPLV.

[5] In March 2003, Root Communications License Company, L.P., reached an agreement to sell this station to Qantum Communications subsidiary Qantum of Auburn License Company, LLC, as part of a 26 station deal valued at $82.2 million.

[6] The deal was approved by the FCC on April 30, 2003, and the transaction was consummated on July 2, 2003.

[7] On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WPLV, to Clear Channel Communications (now iHeartMedia), in a transaction connected to Clear Channel's sale of WALK AM-FM in Patchogue, New York, to Connoisseur Media via Qantum.