Owned by locally based Paxton Media Group, the station maintains studios on Television Lane in Paducah, and its transmitter is located at Monkey's Eyebrow, Kentucky.

In the early 1990s, the station finally decided to air the program at its network-recommended time of 10:30 p.m. CT.[citation needed] WPSD serves more than fifty counties in southeastern Missouri, southern Illinois, western Kentucky, and northwest Tennessee.

For nearly eight years, the broadcast competed with KFVS' own nightly prime time news at 9 seen on the area's low-powered CW affiliates WQTV-LP/WQWQ-LP, which was canceled on July 29, 2007.

WPSD's over-the-air signal can reach all parts of the western Kentucky, southern Illinois, and northwest Tennessee segments of the Paducah–Cape Girardeau market area.

[6] In addition to its in-market coverage, WPSD's over-the-air signal can also reach some of the Nashville media market's far western areas, like in Henry County, including Paris.

In Hopkinsville (Christian County (KY)), also part of the Nashville market, WPSD and WPSD-DT3 (its Antenna TV subchannel) is carried on that area's local Charter Spectrum system.