[3] The Nunns shared ownership with WBIR general manager John P. Hart; Knoxville residents Robert and Martha Ashe, and the Taft family of Cincinnati.

[5] In January 1961, Radio Cincinnati, Inc. sold WBIR-AM-FM-TV to the News-Piedmont Company of Greenville, South Carolina, owner of WFBC-AM-FM-TV in its home city.

The switch also made channel 10 the third station in Knoxville to carry NBC; the network had previously aired on WATE from 1953 to 1979 before moving to WTVK in 1979.

Gannett ordered that Dish discontinue AutoHop on the account that it is affecting advertising revenues for WBIR.

[15] In February 2009, WBIR announced that it would suspend production of the series in September 2009, but would continue to show the hundreds of episodes already produced "for as long as the viewers like them.

These reports were called "Our Stories" and included retrospectives on events such as U.S. Presidents visiting Knoxville and East Tennessee, major crimes and even the 25th Anniversary of the 1982 World's Fair.

The quirky temporary name, however, was embraced by viewers and LIVE at Five at Four remained the brand for the 4 p.m. program for the next decade and a half.

The final version of graphics on LIVE at Five at Four debut the week of December 4, 2017, as part of WBIR's revamp and update.

The format of highlighting local community events and personalities remained the same during the title transitioning of LIVE at Five at Four to 10 About Town.

The Dr. Bob Show, a popular East Tennessee PBS health program, began as a segment of LIVE at Five before expanding to a half-hour format.

On March 28, WBIR-TV began producing a nightly 10 p.m. newscast for Fox affiliate WTNZ (channel 43).

[citation needed] The station's digital signal is multiplexed: The national NBC Weather Plus network is defunct as of December 1, 2008, and was revamped as an affiliate of NBC Plus, utilizing the same graphics as Weather Plus (and is now a computer-updated loop of regional satellite/radar images, current temperatures, and daily forecasts) and without the national on-camera meteorologist segments (though the local OCM segments remained).