WQCB is a Class C FM station, allowing it higher power and a wider coverage area than most stations in the Northeastern U.S., which are largely Class B. WQCB has an effective radiated power (ERP) of 100,000 watts.
WQCB's main country competitor is WBFB in Bangor, owned by Blueberry Broadcasting.
[5] It was owned by Castle Broadcasting with Katherine Dolley as general manager, in an era where it was rare for women to be radio executives.
WQCB disc jockeys, along with local CBS affiliate WABI-TV personalities, regularly participate in the Eastern Maine Pine Tree Camp Ride, a 20-mile snowmobile race to benefit the Pine Tree Society, which helps people in Maine with disabilities.
[6] In August 2013, Cumulus decided to leave Maine and sold the radio stations to Townsquare Media.