WQLK broadcasts at an effective radiated power of 50,000 Watts with its studios, offices, and tower located east of US 35 on Tingler Road just north of Richmond.

In the spring of 1992, and with rumors of a format change in the air, their playlist began to shift slightly incorporating songs by Mary Chapin Carpenter (Passionate Kisses), Restless Heart (When She Cries) and even country crooner Vince Gill (I Still Believe In You) into their playlists right alongside format regulars Led Zeppelin, Boston and John Mellencamp.

Popular air personalities from this time period include The Captain, Jim Rhodes, The Buddha, and Mike Fox.

At 5 p.m. on the Friday before the format change, the radio station began stunting with a loop of the song "Kicks" by Paul Revere & the Raiders continuously all weekend.

The following Monday at 5am, morning show hosts J.R. & The Buddha premiered the radio station's new contemporary Country format as Kicks 96.

Upon Buzz's departure from the station, Buddha took over as Program Director and evening air personality Angie Fox was promoted to mornings.

Key air-personalities since 1993 include: Mark Brim, Buzz Cannon, The Buddha, Angie Fox, Allen Rantz, Paul Partezana, Dave McKay, Steve Baker, and Randy Klemme/Big R. On December 26, 2018, WQLK's HD3 subchannel changed their format from contemporary Christian to classic country, branded as "95.3 The Legend".