WYCM (95.7 FM "Y95") is a radio station in Lafayette, Indiana, owned by William Fielder, III's Coastal Television, through licensee CTI License LLC, as part of a cluster with Fox/NBC affiliate WPBI-LD, ABC affiliate WPBY-LD, and sister radio stations WBPE, WSHY and WAZY-FM.
At the time, the station broadcast from Attica featuring an eclectic mix of folk, progressive rock, and Celtic sounds.
Upon acquisition, WBQR flipped format to New Country as “Big Dog 95-7.” Calls were also changed to WGBD, reflecting the station name.
In 1996, Big Dog 95 began stunting with Led Zeppelin's "Stairway to Heaven" and Elton John’s “Rocket Man.” A few days later, the station was relaunched as “Modern Rock 95-7, The Rocket,” featuring an Alternative rock format with the newly syndicated, and locally popular, Bob & Tom Show anchoring mornings.
The Rocket quickly became a very widely listened-to radio station throughout the Greater Lafayette area winning in many younger demographics throughout its run, according to Arbitron.
WGBD played all of the alternative rock core artists heard everywhere else such as The Foo Fighters, Metallica, Nirvana, Green Day, 311, The Dave Matthews Band, etc., but also played artists heard largely on Indie rock stations such as Liz Phair, The Rentals, The Dandy Warhols, Ween, and King Missile.
Steve Clark, program director, served as the afternoon disk jockey; evening, overnight, and weekend talent occasionally filled the remaining air shifts.
In March and April 2001, The Rocket's parent company, Artistic Media Partners, made the decision to realign some of their stations in the Greater Lafayette area.
Many radio professionals at the time did not quite understand this logic and argued that the stations could have coexisted with one another and given AMP ownership over the area's younger listeners.
The first songs played on the new classic rock version of The Rocket were Queen's “We Will Rock You” and “We are the Champions.” Longtime program director Steve Clark also stayed through the change and former part-timer Dan Somers returned after stints in Indianapolis and Anderson/Muncie to host the afternoon show known as "The Dan Somers Experience", a take off on Poison guitarist C.C.
In 2004, Artistic Media Partners adopted a new initiative to move all their sports programming to better fitting formats within their Lafayette, Bloomington, and South Bend properties.
General manager Ernie Caldemone, as quoted in an October 28, 2010 Lafayette Journal and Courier article, said, "Every three to five years a contract (renewal) comes up and we just decided this was not a time to be broadcasting Bob and Tom.
From Monday, November 1, 2010 through Saturday, December 25, 2010, WSHP switched from classic rock to an all Christmas music format, according to the Lafayette Journal and Courier.
North Pole Radio programming aired around the clock until midnight on Sunday, December 26, 2010 when WSHP returned as 95-7 The Rocket, only this time with an Active Rock format.
In 2014 Artistic Media Partners gave up trying to do something original and changed the format to Contemporary Country and is now competing poorly against WKOA/105.3 (Lafayette, WCDQ/106.3 (Crawfordsville) and WWKI/100.5 (Kokomo) for listeners.