The stations share studios on PA 315 in the Fox Hill section of Plains Township; WQMY's transmitter is located on Bald Eagle Mountain.

On November 1, 1998, then-owner Pegasus Television changed channel 38's call letters to the current WSWB and made it the area's second WB affiliate after low-powered WYLN-LP in Hazleton dropped the network.

For the last three years of its affiliation with UPN, the station aired America's Next Top Model in the 8 p.m. timeslot, followed at 9 p.m. by WWE Friday Night SmackDown.

All UPN programming in pattern was available on cable via superstation WWOR-TV from New York City (which served Pike County, which is part of the New York DMA) or WPSG from Philadelphia (which served Lehigh and Northampton counties, which are part of the Philadelphia DMA); cable systems in some areas carried WLYH-TV from Harrisburg instead.

Pegasus declared bankruptcy in June 2004 over a dispute with DirecTV, which was co-owned with Fox by News Corporation, over marketing of the satellite service in rural areas.

The Pegasus station group was sold in August 2006 to private investment firm CP Media, LLC of Wilkes-Barre for $55.5 million.

WQMY became a charter affiliate of MyNetworkTV when that network launched on September 5, at which time, the station ceased operating as a full-time WSWB satellite and introduced a separate programming lineup and branding.

[12] The transaction was designated in July 2018 for hearing by an FCC administrative law judge, and Tribune moved to terminate the deal the next month.