WRIG (1390 AM) is a radio station broadcasting a sports format licensed to Schofield, Wisconsin, United States, and serving the Wausau area.
In 1958, WSAU sold the 1400 kHz frequency to move to a stronger facility, and the Wright family acquired it and started WRIG; this marked the beginning of Midwest Communications as a company.
In late 1935, the Federal Communications Commission (FCC) received two mutually exclusive applications to start new radio stations in Wausau.
[7] From studios on Third Street in the Leath and Company building,[8] the station's initial lineup consisted of news, music, entertainment, and farm information programs.
[9] Operating for its first months on a daytime-only basis, the station applied shortly before launch for authority to broadcast at night, receiving it in September and beginning nighttime service on October 12.
[6] In 1947, WSAU, along with an unbuilt FM construction permit, was sold to The Milwaukee Journal, which received approval in mid-June and began operating the Wausau station on June 20.
When an offer was made by John Tomek—owner of a station at Rhinelander and applicant for another in Wausau—and Charles Lemke, the Journal opted to sell.
They ended days later when Tomek and Lemke's company, WSAU, Inc., agreed to drop its application and sell the radio station to Wisconsin Valley, leaving it uncontested for channel 7 and leading to the construction of WSAU-TV that year.
[26] The station switched from oldies to adult standards in 1993, dropping the format and changing to Fox Sports Radio in 2003.